"IT IS about price"

We insurance agents get preyed upon by every insurance marketing organization known to man. All of them wanting new agents to move their products with the zeal of a traveling evangelist. This is great because this is America and competition makes everything better right? Right. 

But...at times it can get ridiculous when the "Experts" start throwing magic formulas out there and then try to "minimize the price" of their new revolutionary offering to the masses that the agent is supposed to find huge riches in selling. Well, guess what? Sorry to burst your bubble Mr. CEO or "Recruiter Guy or Gal", IT IS ABOUT PRICE! IT ALWAYS WILL BE ABOUT PRICE. I love the latest twist by the telemarketers for these agencies. "SELL VALUE NOT PRICE" Please, how dumb do you think today's family is? This life insurance business is about one main thing, delivering the largest policy benefit possible for the absolute LOWEST PRICE! Any other scheme or goal is fruitless. So remember this the next time you are shopping for a policy, no matter what kind of misdirection the agent is throwing at you, IT ALL COMES DOWN TO PRICE! Am I getting the best price for this life insurance policy?